As a business owner who believes in staying connected with my customers, I still subscribe to the art of letter writing and sending postcards or greeting cards to people. I prefer to create my own handmade cards or custom-made cards versus buying mass-produced cards in the store. Isn't it much more personal and thoughtful to send a handwritten card to someone?
As I was writing out my Christmas cards yesterday, I realized how much things have changed. Technology has made it so much easier to communicate via text messaging and email. We're all so used to communicating or marketing our businesses via digital channels that we've forgotten that people still appreciate receiving cards by mail!
I love the idea of creating custom cards using photos I've taken. Do you have beautiful photos gathering dust on your hard drive? There's a company, PS Print Printing, that offers a quality low-cost alternative to custom greeting cards and postcards. You can turn any photograph or image into a postcard or greeting card. If you're a photographer, you could use PS Print's postcard printing service and give out the cards at art shows or street fairs.
For those of you who aren't familiar with the type of service that PS Print provides, it's actually real easy to use and the website walks you through the four simple steps to turn your image or photo into a card. You can also create calenders, business cards, newsletters, or other promotional products. What a great way to express your creativity and share it with others - not to mention a way to keep the art of letter writing alive!
How do you keep in touch with friends, family, or customers?
I understand not everyone has the time to sit down and manually write cards to all their friends or customers, but I do recommend taking at least 10 minutes out of each day to write at least one Thank You card to someone. This is something that I'm going to work on in 2009!