Studio 747 - A Lifestyle Blog for Creative Minds: Creative Ideas: World's First Wearable Magazine

Friday, December 17, 2010

Creative Ideas: World's First Wearable Magazine

T-post's ground-breaking concept of commissioning artists to produce visual interpretations of offbeat news stories continues to enjoy global success.

It works a lot like a magazine subscription. Every five weeks, subscribers receive their new issue/T-shirt in the mail, with a quirky news story printed on the inside and the artwork it has inspired printed on the front. The result is the ultimate conversation piece.

What began in Umea, Sweden in 2004 as a fun media experiment amongst friends and just five shirts has become a buzz-worthy subscription business that currently spans over 50 countries.

With 60 issues under T-post's belt, extensive coverage in the media, (Time Magazine, Wall street Journal, Esquire, Nylon, Elle and many more), and a loyal following of global subscribers, much of T-post's success can be attributed to their simple mission: Spread the news.

Whether T-post decides to cover Avatar depression, the redesign of the hotdog, sleep sex, or Arizona's immigration law, T-post manages to instigate meaningful thought, conversation, and action...

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