Studio 747 - A Lifestyle Blog for Creative Minds: What Drives Conrad Fritzsch? #ProgressivePeople Series Presented by Audi (Sponsored)

Monday, December 29, 2014

What Drives Conrad Fritzsch? #ProgressivePeople Series Presented by Audi (Sponsored)

Tape TV Sign

As entrepreneurs and artists, we often find inspiration from other creative people, and Audi is on a mission to highlight these people. In the first post of this series we took a look into the life of Kavita Meelu, and in this second portrait we delve into the mind of Conrad Fritzsch, CEO and Founder of Tape TV.



While his peers were fresh out of college or thinking about the next party, Conrad Fritzsch was busy starting his own advertising agency at the ripe age of 23. After 14 years, however, Conrad was itching to try something new. When MTV started airing reality TV shows, he decided it was time to reinvent music television. He collaborated with a long-time colleague, Stefanie Renner, and launched tape.tv.

When asked to explain the idea behind Tape TV, Conrad says, "There are positive aspects of television, namely: get comfortable and sit down, switch it on, done, it works. Combine that with the intelligence of the Internet. You find all the content you want, but what is missing is curation. This is where tape.tv fills the gap. Your music finds you!"

Conrad anticipates a huge shift in digital entertainment in the future. "Soon, people will not watch movies on screens, but on wallpaper. Moving-images in (private or public) space will be the next big thing. And all this will be accompanied by playlists, corresponding to what you just have experienced," he says.

Tape TV is known for hosting rooftop concerts in Berlin and Hamburg on a regular basis. Pictured below is the Hamburg-based band Rhonda playing a gig on the rooftop of an old bunker in Millerntor.

Rhonda band performing

What about you? Do you have an innovative business or project? Share your project with Audi by emailing them at progressivepeople [at] audicityberlin.de. The most interesting projects will be selected and introduced by a personalized social video campaign in 2015. Find out more about the #ProgressivePeople project by visiting Audi-City Berlin.

I'm excited that Audi is doing campaigns like this and supporting the creative efforts of artists and entrepreneurs. We've been following the brand for almost 10 years now via our site, Audiblog.info, which is part of the Studio 747 portfolio of blogs. Check out the website Audi has for our German counterparts.

This article is sponsored by Audi.