Studio 747 - A Lifestyle Blog for Creative Minds: Video Marketing in 2017: Statistics and Ideas to Implement Now

Tuesday, June 06, 2017

Video Marketing in 2017: Statistics and Ideas to Implement Now

Why is video the new wave in online marketing?

The idea of creating videos and including them as part of an online marketing strategy is nothing new, but with the advent of apps such as Instagram and Snapchat, video has played an important part in the culture of society. This is where you as an artist or entrepreneur have an opportunity to gain more exposure and interact with your community.

Consider these other statistics:

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (KPCB)
  • According to Brightcove, video drives a 157% increase in organic traffic from search engines.
  • Adobe says that 40% of all consumers state that video increases the chance they'll purchase a product on their mobile device.

What This Means For Your Business

Video marketing is not just another online marketing fad or buzzword that will go away next year. Some are saying that it has become the holy grail of online marketing. If you really think about it, though, people have always promoted businesses with video. It used to be a 30 second ad on TV, but now it’s a short video on YouTube or Instagram. You don’t even need a fancy video recorder or high-tech software to create a professional-looking video. Some of most popular videos have been uncut and unedited.

What’s nice about videos is that you can make a connection with customers or your community in a way that an article or social media post can’t. You can tell your story visually that people can relate to and create a bigger impact. Another benefit of video marketing is that you can track and measure interactions and conversions, which can’t be done precisely with videos on TV.

Fans and followers like to see the people behind the brand. What I’ve noticed on Instagram is that posts or videos that include my face get the most likes. Whenever I do Facebook Live videos for one of my clients, people leave more comments. Even though consumers’ attention spans have gotten shorter, they still like to get to know people and make a “virtual” connection.

Ideas For Marketing Your Business With Video

So how do you go about using video as part of an online marketing strategy? Here are a few ideas to consider:

Short clips on Facebook, Snapchat, or Instagram - Get creative and create a witty and entertaining clip that people will remember and be inspired to share with their networks.

How To video - Share a detailed video of your creative process or how to use your product or service. You could also do a how-to video series where you teach something that is related to your business.

Behind-the-scenes video - Show your customers what you or your team members do on a daily basis.

Answer frequently asked questions - If you have a FAQ page on your website, create a video that answers each question.

When you integrate video as part of your online marketing strategy you allow people to see your business from a different perspective. Test out a few different video sites and channels to see which ones get the most views and interactions.